2023 has been a very difficult year when it comes to predicting what will happen in the business world, and even worse for predicting the economy. There are now many factors that you will need to keep an eye out for if you want to strengthen your business in 2024, and keeping an eye on changing business trends is one of the best ways to start. Here are 4 of the most crucial business trends that you will need to keep in mind if you want to expand your business going into next year, keeping the economy and the changing business landscape in mind.
Upskilling Will Be Necessary
The push for upskilling your workforce has become increasingly more important as time goes on. We now live in a world in which technology develops at an alarming rate, and new software and practices are coming out all the time – if you want to ensure your business stays ahead of the curve, you need to be training and upskilling your staff. From construction NVQs to digital training courses, you need to be looking at improving the skills of your staff if you want to protect your business throughout 2024.
Sustainability is King
One of the biggest business trends that has taken the world by storm has been the push for sustainability. The modern consumer is more likely to value a company’s sustainable and eco principles before it values anything else about the company’s infrastructure, so it’s important that you get ahead of the curve. Green skills training and other types of eco education could be crucial if you want to improve your company’s overall sustainability and ensure that you’re beating the competition when it comes to eco and green principles.
Time To Start Digital Marketing
For many businesses, they end up missing out on potential growth and customers because they neglect to invest in digital marketing. Digital marketing has become one of the most important aspects of marketing for a business, and it’s hard to find a business model that will not benefit from it to some degree. Most consumers now search online to find suppliers and brands, so it’s essential that you’re ensuring your company has a digital presence, even if you don’t do TikTok dances! If you’ve been neglecting your business’ online presence, start building it right now – the time has come to start digital marketing.
The Law Is Changing
Throughout 2024, many businesses will be affected by changes in the law which threaten to completely change how the business is run. For example, Grandfather rights are ending in the UK next year, which is promising a huge change for many companies. This means that many workers who were qualified under observation will now need qualifications to be able to carry on their job. One industry accreditation that has been affected by the law change has been blue CSCS cards for construction workers. If you want to ensure that your business has all it needs to continue into 2024, ensure that you’re protecting your business through understanding the law and good business planning for the future.