Although we hesitate to use the term post-pandemic with any confidence, marketing takes place today in…
Tag: martech
A whirlwind tour of the new martech map, major martech trends for 2023, and how to manage it all in the year ahead
Yesterday, my brother-in-martech Frans Riemersma and I gave a tour de force presentation of the current…
Prioritizing business continuity in martech is a must — here’s why
In the second half of 2019, I made a presentation to Western Governors University’s marketing department.…
Want to speak at The MarTech Conference? Submit you pitch now!
The MarTech Conference returns online March 28-29, 2023. This time we’ll be focusing on the identity…
Why marketers are replacing foundational martech
“Enterprises have been in kind of a replacement mood,” said Tony Byrne, founder of Real Story…